◾Driven by reduction: Stripping away complexity to reveal true quality ◾Designed and engineered with an unwavering belief in 'reductionism' Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family.įive elements define Range Rover Velar's absolute desirability:
The luxury SÚV was created in 1970 when Land Rover launched the original Range Rover. ◾Range Rover Velar goes on sale from Summer 2017 priced from £44,830 (OTR) ◾A mid-size luxury SÚV that delivers new levels of refinement, elegance and technology The fourth member of the Range Rover family has arrived. When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare meaning to veil or cover.įull details of the Range Rover Velar will be announced on 1 March 2017. The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SÚV landscape. Refined for every occasion, for every terrain, Velar uses unique sustainable materials and advanced engineering to continue Land Rover's drive to go Above and Beyond. The Range Rover Velar changes everything.' It brings a new dimension of glamour, modernity and elegance to the brand. Land Rover Chief Design Officer, Gerry McGovern, said: 'We call the Velar the avant garde Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on 1 March 2017.Įlegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover Velar. Whitley, ÚK, 22 February 2017 – The luxury SÚV was created in 1970 when Land Rover launched the original Range Rover. ◾From a bloodline like no other, Velar name is derived from the original Range Rover prototypes of 1969 ◾Land Rover reaffirms its position as the world's leading SÚV brand ◾A new addition to the Range Rover family, filling the white space between the Range Rover Evoque and the Range Rover Sport